VTB x Bang!Bang!
A holiday collaboration between VTB Bank, VK, and Bang!Bang! Agency, where I created a series of 3D illustrations and interface assets for a New Year greeting card mini-app.
Develop a cohesive set of paper-inspired 3D visuals that would make card creation feel playful, personal, and instantly recognizable while fitting seamlessly into the product interface.
The visuals needed to balance warmth and playfulness with VTB’s recognizable brand identity. Every illustration had to work not only as standalone artwork but also as part of an interactive interface where users could easily build personalized greeting cards.
The mini-app required a visual language that felt warm and celebratory but still connected to the financial theme. The illustrations needed to look handcrafted, like paper cutouts, while being built entirely in 3D.
The project included hero illustrations, decorative objects, and a library of icons used throughout the mini-app. Together they formed a consistent visual language that allowed users to create unique greeting cards while keeping the interface clear and engaging.
The illustrations became the visual foundation of the New Year campaign, giving the mini-app a distinctive handcrafted character. The combination of expressive 3D graphics and customizable elements helped transform a simple greeting card generator into an engaging holiday experience.
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